Whether you want to block your debit card, withdaw money, activate Apple Pay, or manage your wearables, it can all be done in no time at all. In my time at ABN Amro, I have tried to make daily banking as user-friendly as possible without compromising on the visual identity.
Role: Product designer, UX strategist, UX researcher
Focus: UX design, UI design, Mobile design, UX research, stakeholder management, prototyping
Year: 2021
My main responsibility during my time at the Daily Banking team at ABN Amro was to redesign the digital area where you control your payment instruments, such as debit and credit cards, Apple Pay and Google Pay, and wearables. My role was to set up and lead (quantitative and qualitative) user research projects, stakeholder management, developing concepts and prototypes, creating UI designs for Web, iOS, and Android, and managing the handover to development.
Thanks to Apple Pay and Google Pay, you can make payments quickly and easily without needing a debit card. As easy as this sounds, setting it up can be quite a challenge. That’s how I made sure that every step in the user journey was perfectly clear—from learning about Apple Pay or Google Pay, activating, to the actual payment. I designed the related interfaces of the mobile applications, the commercial website, and the personal digital environment, all in close collaboration with developers, product owners, and copywriters.
I was the lead designer for the project that enables users to withdraw money without a debit card at a Geldmaat machine. In partnership with Geldmaat and Mastercard, ABN AMRO is the first major bank in the Netherlands to make it easier for its clients to get cash from all Geldmaat ATMs. This involved leading creative sessions with stakeholders and developers, developing complex service blueprints, and, of course, creating user interface designs for the ATM machines and the ABN AMRO mobile applications.