Omoda
Omoda is a Dutch fashion company that has been in the shoe business since 1875. It is not only one of the oldest Dutch fashion companies, but it is also an inspirational fashion retailer with a unique, handpicked collection of high quality; they offer a lot of outfit inspiration and even complete looks for every fashion-conscious shopper.
Role: Art director, UX strategist
Focus: UX design, UI design, Prototyping
Agency: Valentic
Year: 2020
Follow your model.
Inspiring is one thing, but providing inspiration that actually benefits the user is another. For this reason, we at Omoda have come up with the "Follow your model" concept. Choose a style that suits you. Choose and follow the model that suits you in terms of style and size, and follow her.
Step into the world of the model.
Each model gets her own online space, where all relevant information can be found about her style and sizes. The user can find this inspiring information on Omoda's website, but also on other channels such as Instagram.
Service is the priority.
Good service was a priority in this family business early on; shoes were delivered home by horse and cart as early as 1875. Therefore, they offer the user this personal way of service, where it is possible to order complete looks as well as individual items. Whether in-store or online, service remains a priority.
